Rainbow Plant Centre is a specialist nursery based on the edge of the North Yorkshire Moors National Park, overlooking miles of beautiful countryside. The business has been operating in the same location for over 25 years and has a keen following of local gardeners that recognise the quality and value of the plants and accessories they sell.
Founded by Paul Nymayer in 1987 in an empty field, the company has grown steadily over the years to become one of the largest plant nurseries in the area. In 2011 the company was almost wiped-out by a massive snow storm that destroyed most of the greenhouses and poly tunnels, leaving the business on the brink of collapse.
Through hard work and determination Paul rebuild the business in a few short months ready for the new growing season. Now the business is back on track and the new greenhouses and poly tunnels are better than ever.
As with many businesses Rainbow Plant Centre was faced with the need to grow awareness in the area about the company and to build a wider following. That is where we came in. Paul was recommended to us by one of our other customers and we put together a new website and video marketing strategy. The aim being to allow visitors to the website to experience the benefits of the specialist products and services offered before they get in their cars and drive over.
Being several miles from Middlesbrough (the largest nearby town) the internet is the logical route of generating new visitors to the business.