What Is Marketing?

For many businesses, they envisage spending loads of money on advertising for a trickle of customers that barely pays the cost of the advert – that is not marketing

Marketing is not just about advertising or traffic generation, marketing is about everything your business does that has an impact on the customer. And as your business should only ever be focused on things that have an impact on the customer that means that everything your business does is to do with marketing. Continue reading

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