Paid advertising is the mainstay of most highly successful marketing campaigns. With paid strategies you can accelerate the results you would receive from on-paid solutions and target your audience more precisely.
There are a number of ways of driving targeted traffic with PPC.
- Adwords Search Advertising
- Adwords content network
- Bing & Yahoo Search Ads
- Bing & Yahoo content networks
- Native advertising
- YouTube Advertising
- Video placement
- Article placement
- Social boosted posts
- Social ads.
- Re-marketing & re-targeting
Adverts come in three main types
There are many search engines in the world, though in reality the only ones with much traffic are Google, Bing & Yahoo. Most of the rest have very little impact on the Internet if any.
Paid search allows you to place your information in the same format as normal search results above or below the organic search results.
We will work with you to get the right results at the right price for you.
With display adverts your ad can be either text or image based and placed on a vast number of websites across the Internet.
Google has the largest display network with the largest reach of any of them, but working the smaller networks can result in a better cost per click , so it is important to balance reach and cost.
With native advertising your ad looks and appears in the same way as other content on the website. For example on Facebook a boosted post looks like a normal post, but the owner has paid to have it displayed and it usually is marked as ‘sponsored’.
Native ads can also be articles linked from news sites and other high traffic sites or videos placed inside related content.
Native ads have the advantage of drawing the reader in before they have realised it’s an ad.
By implementing a mixed platform, mixed media advertising strategy with re-marketing, the results from your advertising budget can be massively increased.